Archives for April 2013

The Brave New World of Digital Healthcare

Success in the increasingly digital world for pharmaceutical companies means not only significantly increasing their investment in digital marketing strategies (including websites, e-marketing, social media and healthcare digital applications and services) but also adopting a different orientation to engage and interact with patients on an unprecedented scale.

Bringing Back the Personal Touch to the Shopping Experience

If relationship building leads to more loyalty, higher profits and more engaged customer relationships – which is essential not only in retail but across a broad range of service, high-tech and luxury industries – how can retailers improve this?