Archives for October 2012

October – New Ipsos Archetypes Offer Deeper Insight into CPG Innovations

To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest, the innovation and forecasting experts at Ipsos, has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.

Poll: Medical tourism around the world

Who Would Go Out of Country for Cheaper Healthcare Services? Six-in-Ten citizens in Asia Pacific would go abroad to seek medic are at lower cost.