White Paper: The future of shopping in the palm of your hands

Hand-Smartphone-Facebook-Youtube-Instagram-GoogleSmartphones have become increasingly indispensible to people around the world. From entertainment to work, from socializing to shopping, the appeal of smartphones has spread far beyond the initial technophile to reach almost every sector of the world population. It comes as no surprise then, that smartphone online usage more than doubled in the past year and is forecasted to double again in the coming year (Cisco, 2012).

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