• IPSOS Hong Kong: Ad of The Month – Laneige Two Tone Bar
  • Telcom: Case Study- Brand Health Monitoring
  • Ipsos Hong Kong: Dead Trees and the Death Narrative (Ipsos Connect)
  • IPSOS VIEWS: Big Data: A Guided Tour
  • Australia: Are Consumers Irrational?

Welcome to Ipsos in APAC

Ipsos in Asia Pacific is one of the largest and most successful research companies in the region and a key part of the Ipsos Group, a leading global research company.

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A Powerful Segmentation

Just like the best films, data can tell a story too – you just need to know where to look.

Leo Cremonezi explores how three types of advanced statistical analysis – Factor, Cluster and CHAID analysis – can help us unlock additional value from market segmentation. By better understanding the variables in the survey and defining the segments they help us see our customers in high definition.

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APAC Insights & Expertise


Our Presence in APAC

Access the latest Trends & Insights from all the Ipsos Asia Pacific offices, and get in touch with our regional & local experts.